Senior Field Marketing Manager

At Software Improvement Group (SIG), we empower organizations to enhance their software quality through deep source code analysis and tailored, strategic advice. Our software assurance platform, Sigrid, together with our expert IT consultants, enables our customers to take full control of their software environments, ensuring their technology is a driver of success, not a source of risk. We have a strong market presence and serious growth ambitions for the coming years, and we are looking for people who want to help us realise this?

As a Senior Field Marketing Manager, you will be responsible for driving demand through field programs to meet or exceed the revenue goals of the region's sales teams.

Your role involves developing and executing targeted B2B marketing campaigns aimed at generating awareness, creating a quality sales pipeline, and guiding prospects through the sales cycle. This position requires extensive hands-on experience in planning and executing events, ranging from large third-party conferences to proprietary event series and intimate C-level executive programs, as well as experience across various industry verticals. You will also collaborate with the sales team and growth marketers to develop Account-Based Marketing (ABM) programs for key accounts, define the channel strategy, and track the success of these initiatives.

In addition, you must effectively collaborate with sales teams, marketing counterparts, and product stakeholders across a distributed team operating across different time zones. You will need to manage multiple projects simultaneously in a dynamic environment. The ideal candidate is a highly organized self-starter with a natural curiosity and a willingness to test and learn.

The Senior Field Marketing Manager will report directly to the Head of Demand Generation.

Key Responsibilities: 

• Lead and execute comprehensive field marketing plans that align with our business goals and sales objectives for your designated region(s). 

• Plan and implement targeted marketing campaigns (including Account-Based Marketing where applicable) and promotional activities to generate leads and build pipelines for our SaaS platform. 

• Design a complete end-to-end Account-Based Marketing process, from planning to reporting, in collaboration with growth marketers, sales teams, and marketing operations. 

• Manage the regional events strategy and calendar, focusing on targeting executives and IT leaders during key regional events to ensure SIG remains top-of-mind for new audiences. 

• Oversee the logistics and execution of all planned events, which includes venue sourcing, managing vendors and budgets, coordinating speakers and content, on-site delivery, and follow-up activities across third-party industry conferences, SIG-driven virtual and physical event series, and regional hospitality field events. 

• Design and conduct intimate C-level executive programs such as dinners, roundtables, and advisory sessions to foster relationships with senior IT and business decision-makers. 

• Track and report on event performance and return on investment (including attendance, pipeline influence, and cost per lead), using insights to continuously refine the event mix and investment. 

• Localise digital marketing campaigns in collaboration with the central marketing team, including but not limited to paid advertising, public relations/media, social media, and partnerships. 

• Collaborate closely with regional sales teams to align marketing and sales strategies to maximize marketing return on investment. 

• Develop and implement lead generation and nurturing strategies to attract and engage IT leaders and C-suite executives. 

• Provide regular reports and insights to senior management and sales teams and recommend adjustments to improve effectiveness.

Key Regional Metrics:

• MQLs and SALs generated
• Qualified Pipeline

Our company is experiencing rapid international growth, providing you with a unique opportunity to collaborate with a diverse talent pool. We have a flat organisational structure that encourages entrepreneurship, initiative, and creativity. You will work alongside some of the brightest minds in the industry, as our team consists of highly educated individuals—everyone holds a Master's degree, and 30% have a PhD—in technology and software engineering. We are proud to be the only company in the world with a laboratory accredited to ISO/IEC 17025 for software quality analysis. Additionally, we offer competitive compensation.

• Over 6 years of experience in field marketing, preferably within the B2B SaaS sector. 

• Demonstrated ability to take ownership of event planning and execution from start to finish, including large industry conferences, owned event series, and executive dinners or roundtables. Responsibilities include managing the budget, coordinating with vendors, and overseeing on-site logistics. 

• Proven track record of developing and executing successful regional marketing campaigns. 

• Strong understanding of B2B SaaS marketing and sales, with experience collaborating with Sales Development Representatives (SDRs) and Business Development Representatives (BDRs). 

• Excellent communication and interpersonal skills, capable of influencing and guiding sales teams effectively. 

• Proficient in Salesforce.

• Skilled at creating compelling content that aligns with overarching content and product strategy. 

• Ability to analyse data and extract actionable insights.

• Native-level fluency in English.